1. Make the website about one thing. It can be about other stuff, too, but choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic. 2. Mention keywords where they matter most. Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. If you’re on WordPress, you can change a lot of this in the Ge